Media Kit
Listener Profile
- 48% male / 52% female
- 71% are 18 – 49 years old, representing 65% of the population
- Married with 1-3 children between ages 7–17
- Earnings $25,000-$74,000, with 12% earning $75,000+/year
- Heavy News listeners
Spend an average of 17,438 listening minutes per week.
It's Not Just For Cowboys
Reach all types with Big Cat Country: the businessman, the housewife, the teenager, the factory worker and the farmer. ... You are able to reach a wide age span.
Take a look at what Big Cat Offers: So much more than you expect!
- Bobby Jack in the Mornings
- 6,000 Watts of Power
- Local News Programming & Strong Show Personalities
- Excellent Production
- Excellent Marketing Representatives
- Strong Traffic-Producing Promotions
- Very High Time-Spent Listening & Low Audience Turnover
- Weekend Shows
- Local Ownership
- Strong Client Placement
- Excellent Promotional Results
Benefits
- There's only one Bobby Jack. He delivers listeners, period.
- Hardin County's ONLY OFFICIALLY LICENSED Country Station.
- People identify with and favor our air staff. Listeners respond to personality.
- Positioned to reach maximum number of listeners for your coverage area.
- Your commercial will bring in customers—and THAT’S what you’re paying for!
- We can provide valuable education media choices.
- Promotions that drive people to you when you don’t flip out when your commercial comes on.
Additional Programming Sponsorships
Hardin County’s ONLY OFFICIALLY LICENSED Country Station has Local News
...Advertising with short news reports at high repetition and a news sponsorship is one of the best, most effective ways to achieve high awareness.
Sponsor receives 1x mentions weekly. Listener birthdays taken every morning. Winner’s name drawn weekly for sponsor’s birthday prize.
You get 2x pre-promo 3 days in advance, the Big Cat vehicle at your location for 2 hours broadcasting live and we cover the talent fee and supply giveaways!
Big Cat 105.5 keeps Hardin and surrounding counties informed of the weather, 24 hours a day, seven days a week, 365 days a year. ... Your sponsorship message is heard by all our Big Cat 105.5 listeners.